Influence: The Psychology of Persuasion - Revised Edition [used book]

By: Robert B. Cialdini

Price: $5.95

Quantity: 1 available


From the Publisher...

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Title: Influence: The Psychology of Persuasion - Revised Edition [used book]

Author Name: Robert B. Cialdini

Categories: Sales & Marketing, General,

Edition: Revised Edition

Publisher: USA, Collins Business: 2009

ISBN Number: 006124189X

ISBN Number 13: 9780061241895

Binding: Soft cover

Book Condition: Good

Type: Book

Size: 20.3 x 13.5 x 2.6 cm

Item: 1.00 Items

Seller ID: 003931

Description: "Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success. Review: The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology. Author Biography: Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.